They produced the show thinking of the personal drama first, ignoring that the best drama in the early seasons - because there was plenty of it - came from the design process. To say that Bunim-Murray didn’t get Project Runway is an understatement. Lifetime went with Bunim-Murray as producers instead, the team best known for The Real World. When Bravo lost Project Runway in 2008, the show lost Magical Elves. But back in the mid-2000s, Magical Elves pioneered it. Now, this challenge and judging format - three high scores, three low scores, everyone else safe - can be seen everywhere from RuPaul’s Drag Race to half of all Food Network programs. For example, on Project Runway, designers in the past have had to make wearable clothes out of car parts, create avant-garde masterpieces, dress drag queens and wrestlers, and more. The simplicity is a feature, not a bug, because it allows all the intrigue to come from the task itself. The challenge structure seen on Magical Elves shows is subtly genius: host gives challenge, contestants shop for fabric, they get one or two days to complete a look, every outfit walks the runway, judges judge, one designer wins, and one competitor is eliminated. The company is masterful at building reality competition series with Runway and Top Chef alone, they built two of the strongest and Emmy-friendliest reality shows on the air. The company, founded by producers Dan Cutforth and Jane Lipsitz (though they’ve since left), produced the first five seasons of Project Runway. If you’re a fan of Top Chef or Nailed It!, you’ve almost certainly seen the Magical Elves logo at the end of one of those series’ episodes. And it is their presence that is making Project Runway great once again. There’s a very crucial team working on Project Runway for the first time since the halcyon Bravo era: production company Magical Elves. Well, I should clarify: Garcia is the only visible element remaining from the old model. The only part of the whole enterprise still standing from the previous 16 seasons is de facto head judge Nina Garcia, now editor-in-chief of Elle magazine. (Gunn and former host Heidi Klum are off in greener pastures now). (He was also a judge on the short-lived but ultra-cute Runway spin-off Project Runway Junior.) That was, of course, before it was shipped off to Lifetime as part of a complicated legal dispute between Bravo and the show’s producers in the now-defunct Weinstein Company.īut now that the show is back on Bravo, Siriano is taking on the new role of mentor for the designers, replacing longstanding legend TIm Gunn. He was a contestant on the show way back in season 4, during the series’ first run on Bravo. Mentor Christian Siriano is technically old - older, at least. She’s new, too, as are judges editor Elaine Welteroth (late of Teen Vogue) and designer Brandon Maxwell. There’s a massively upgraded $250,000 “at stake for the winner,” as host Karlie Kloss says. There’s a new runway for the models to strut down. There’s a new workroom for the fledgling designers to craft their couture in. Just about every element of Bravo’s rebooted Project Runway screams new.
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